Everyone wants to know what the next big innovation will be in 2019. While it is impossible to predict the future with 100 percent certainty, the 2019 Digital Signage Future Trends report delivers key market insights to help end users and vendors alike get a sense of where the market is headed in terms of deployments and technologies on the horizon.
Some of these trends include:
- An increasing number of deployments.
- Better analytics.
- More robust hardware
Increasing number of deployments
The report gathered data from 464 end users across multiple verticals including schools, retailers, restaurants and others on how they are using digital signage and their future plans.
The survey revealed that end users across the board have already deployed digital signage or plan to deploy additional digital signage in 2019. It found that:
- 54 percent of restaurants planned to deploy digital signage to more locations.
- 40 percent of retailers planned to deploy digital signage in the future.
- 63 percent of banks have deployed digital signage or plan to deploy it.
- 69 percent of end users planned to deploy more displays in 2019.
Tools such as better analytics will help these end users as they deploy digital signage in 2019.
Better analytics
Typically, it has been difficult for end users to accurately measure the true impact of digital signage advertising. This issue is slowly disappearing, however, as analytics become more impactful.
“Proximity sensors and cameras with face recognition can measure exactly whether a person is within range and even whether that person is looking at the target medium,” Matthias Woggan, CEO, eyefactive, said in his blog for the 2019 Digital Signage Future Trends Report. “Modern algorithms are even able to detect parameters like age, sex and mood by analyzing the facial expressions on the camera footage.”
Woggan also pointed out how interactive touchscreens can measure where customers touch on the display, and end users can adjust content based on those insights.
End users can also use AI to analyze historical customer data to deliver more effective, personalized content.
“Facial recognition cameras enable displays to recognize a customer, greet them, and suggest products or services based on their purchasing history. Alternatively, AI can analyze the appearance of a customer and promote products based on their age, what they’re wearing or any other number of factors,” Ben Telford, copywriter, Armagard, said in his blog for the 2019 Digital Signage Future Trends Report. “This technology promises to move outdoor digital signage from a passive medium to a personalized experience — much like touch screens have done in the last few years, but in a more individualized way.”
More robust hardware
As analytics software develops, digital signage hardware is also keeping pace. Multiple industry experts in the report offered some key insights into hardware trends including:
- An increasing number of direct-view LED displays in retail spaces.
- Commercial grade digital signage hardware will help secure networks.
- Mini/micro LED technology deliver better resolutions.
- Outdoor displays will get larger.
- Decreasing prices will help schools afford more digital signage.
As hardware gets smarter and cheaper, it is important for end users to stay on top of all these cutting- edge trends.
Post time: Jan-25-2019